Influencer Guildlines

Mission Statement: Clarify the program's aim to educate and empower communities through increased awareness of estate planning and financial literacy, particularly within African American and Hispanic communities.
Objectives: Outline the key goals of the program, such as increasing engagement on social media, driving traffic to the website, and promoting the completion of the research survey.

Content Creation: Influencers are expected to create original content that aligns with the mission of "The Lost Estate". This could include blog posts, videos, social media posts, and live webinars.
Frequency of Posts: Specify the minimum number of posts or content pieces expected within a given timeframe (e.g., at least one blog post and two social media posts per month).
Promotion of Research Survey: Influencers should promote "The Lost Estate" research survey in their content to help gather data and insights.
Engagement: Influencers are encouraged to actively engage with their followers on the topic of estate planning, answering questions, and fostering discussion.

Tone and Style: The content should be informative, respectful, and positive, reflecting the educational and uplifting spirit of the program.
Brand Alignment: All content must align with "The Lost Estate" branding, including the use of logos, hashtags, and key messaging points provided by the program.
Prohibited Content: Clearly outline what is not acceptable, including the promotion of unrelated products, use of offensive language, or content that contradicts the mission of the program.

FTC Guidelines: Remind influencers to adhere to FTC guidelines for disclosure of sponsored content. Influencers must clearly disclose their relationship with "The Lost Estate" program in all posts and communications.
Transparency: Encourage honesty about the influencer's experiences and opinions, maintaining authenticity at all times.

Performance Tracking: Influencers are required to report on the performance of their content, including engagement rates, reach, and direct feedback from their audience.
Survey Results: Share insights from the research survey to help influencers understand the impact of their contributions.

Community Support: Instead of monetary compensation, contributions will be made to community projects or charities as agreed upon, reinforcing the community-focused nature of the program.
Recognition: Offer non-monetary rewards such as public acknowledgment, certificates, or featured spots on "The Lost Estate" platforms.

Compliance: All participants must comply with legal standards and ethical practices in content creation and interactions.
Intellectual Property: Clarify the ownership of content created during the program, especially regarding rights to republish or share.

Program Changes: The organization reserves the right to modify the terms of the program or terminate a partnership if guidelines are not met.
Feedback Loop: Provide a mechanism for influencers to give feedback on the program and suggest improvements.